It's time for business unusual

go fish

What we do

Business as usual isn’t working anymore. The landscape is changing too fast, too drastically. Existing rules need rewriting.

Flying Fish Lab helps businesses grow through innovation.

Our Controlled Disruption™ methodology delivers breakthrough solutions by combining three ways to unlock new possibilities: Outside-in, Cross-Functional Co-Creation and Silo Functional work.

Controlled Disruption™ allows you to challenge the status quo and create a new reality in which your brand is the leader, market leader, thought-leader or both. We are experts at applying it to product and service innovation, business transformation, marketing and brand positioning, ensuring you create disruptive opportunities with an implementation roadmap, cross-functional alignment and a lasting change of organisational mindset.

Innovation.
Transformation.
Marketing.
Branding.

In our blue ocean

UnileverCoca-ColaNestleKelloggsSennheiserBarillaKraft-HeinzAbbottFonterraKerry FoodsMondelēzPladisHaymarketCannes LionMasterCardAXAHarryHaagen-DazsNavigatorGeneral Mills
COCA-COLA

“We worked with Flying Fish Lab, and I found their method extremely interesting. Thanks to their unique set of exercises, our session yielded very different ideas to what we could have come up by ourselves, and we found ourselves thinking beyond products and into experiences. I would recommend it for anyone who finds that the “usual” innovation sessions are resulting in the same output.”


Andrea Bracho Torres Moncayo

Stills BU K&I, Coca-Cola

The challenge

Coca-Cola engaged Flying Fish Lab to create an innovation pipeline in SE Asia for a totally new category.

Unilever – Lux

“We came to Flying Fish Lab with a problem that we didn’t really know how to solve. We wanted to create disruption without jeopardising our current business; 'controlled disruption' seemed perfect for our challenge. They helped us bring breakthrough thinking and a new mindset… to the team. The approach was truly different and led to fantastic results!”


Sandra Loeb

Global Brand Director for Lux

The challenge

LUX tasked us with repositioning their core ahead of a global relaunch. Our challenge was to find ways to appeal to a new, younger audience, without alienating the existing customer base.

Nestle Professional Beverages

“Our objective was to develop innovation and renovation ideas that challenge the category status quo. Working with experienced marketers, though ensuring there is deep category knowledge, sometimes hampers potential out-of-the box thinking. The process recommended by Flying Fish Lab helped us bridge that gap. Crowdsourcing ideas helped us think beyond the box and their workshop activities pushed the limits by changing the ‘rules of the game’. We achieved our set objectives with a great process, and it was a wonderful and enjoyable experience. Flying Fish Lab is one of the best I’ve worked with.”


NG Hock Yam

Category Leader – Cold Solutions Nestlé Professional Beverage Centre

The challenge

Nestlé wanted to shake-up the world of cold beverages and challenged us to help them create an innovation roadmap for new cold drinks to be ordered in restaurants that inspired and engaged millennials.

Sennheiser

“From inspiring crowdsourcing ideas, to an effective challenger thinking workshop, Flying Fish Lab supported our multidisciplinary and international team in building a comprehensive pipeline of concepts. Bringing innovative and successful products into Sennheiser’s future roadmap was a great experience.”


Emmanuelle Casado

Strategy and Business Development, Consumer Electronics Division

The challenge

We were tasked with finding ways to disrupt a category crowded with well-established competitors. In doing so, we helped Sennheiser identify an opportunity to reinvent the business traveller experience, and help them build an innovative new product development pipeline.

Kraft-Heinz

“The Flying Fish Lab team are the maestros of innovation. I was most impressed by their deep understanding of everyday challenges companies face to make innovation work and their partnership with us to work through that head on. Flying Fish Lab is a great ally if your team feels 'stuck in an innovation rut'.”


Andrea Lin

Head of Insights and Innovation, AMEA

The challenge

Kraft-Heinz was looking to gain thought-leadership with a pipeline of category firsts in soy and chili.

Mondelēz

“The team at Flying Fish Lab applied their consumer-centric, naïve expert structured approach across the supply chain and all functions leveraging external crowdsourcing, Flying Fish Lab have helped identify and unlock multi-million dollar optimisation opportunities for Mondelēz.”


The challenge

Mondelēz came to us seeking breakthrough ideas to deliver significant productivity and ingredient saving opportunities for 2020+ across chocolate brands and regions while at the same time delivering a benefit to consumers.

ABBOTT

“We partnered with Flying Fish Lab to help us find a new and disruptive way to tell our brand purpose and story in India. We now have a great repository of new ideas that are shaping our approach for a new 2019 campaign. I highly recommend working with Flying Fish Lab who have demonstrated a true dedication to this project and a great ability and professionalism to deliver outstanding work!”


Carlos Hernandez

Head of Market Insights Asia Pacific, Global Marketing

APAC

The challenge

Abbott was looking to make its global corporate positioning more relevant and impactful in the Indian market.

WALL’S

"The Flying Fish Lab team was fantastic in responding and following through despite our terribly tight timeline. Their 'Controlled Disruption' process works very well and cleverly brings a lot of external stimulus into the minds of participants. They are very experienced and have the stature required to run an effective process and manage a diverse, multi-disciplinary and multi-level team. Thanks Guys!”


Ian Maskell

VP Global Brand Development

The challenge

Flying Fish Lab worked with Wall’s to build a pipeline of new products that could compete more effectively against local players who have upped their game in terms of quality, innovation and pricing.

Barilla

“From unique Crowdsourced ideas, a dynamic Challenger Thinking co-creation session helped us develop a strong pipeline of tangible concepts, which we took through a rigorous process of Greenhousing and Roadmap development. FFL team has been thought provoking and constantly challenged our thinking. This has been very appreciated as many times companies tend to be inward in thinking.”


Yee Peng Ng

Marketing Director

Asia, Africa, Australia.

The challenge

Barilla challenged us with a complex brief to transform the pasta market through an innovation pipeline for two strategic Asian markets: Japan & China

CLEAR

“It was truly a pleasure to work with such a remarkable and experienced team at Flying Fish Lab. They understood the business issue very well and triangulated upon it with their experience in parallel categories and Co’s - which really helped our team think big and outside-the-box. They challenged our mindset for delivering amazing innovations in this highly cluttered FMCG world. Overall, their high level of involvement put trust in such a great team of people who really have a GROWTH mindset, amazing job done”


Asrar Khan

Senior Global CMI Manager, Unilever

The challenge

How can you use a change of ingredient as an opportunity to re-invent the benefit of your brand? CLEAR took the opportunity of a reformulation to shift the brand towards a more holistic scalp care space, setting up a global relaunch.

Fonterra – Anchor

“We went to Flying Fish Lab to create a new platform. We were delighted to challenge boundaries with crowdsourcing and multi-functional experts from different markets. The output exceeded our expectations, the result of a great cooperation and great understanding of our consumer challenges.”


Brigitte Zeller

Director Global Innovation Consumer Brands

The challenge

Anchor wanted to enter a new section of the chiller cabinet – yogurts – and understood that doing so would require an innovative, breakthrough approach to stand out and win over consumers. Our challenge was to create a new product that would not just disrupt the category, but the way consumers saw the product and category itself.

AXA Insurance

“Flying Fish Lab succeeded in helping AXA stakeholders embark on a whole new journey: Uncovering opportunities to promote protection to our customers. We will definitely continue working with this fresh perspective and disruptive point of view. I warmly recommend Flying Fish Lab to anyone who would like to bring success to their projects.”


Myriam Radiguet

Value Proposition Marketing

The challenge

AXA asked us to develop a fresh way to educate and sell a new insurance product to millennials. By creating an innovative go-to-market strategy we cut through the clutter to resonate with this core target market, encouraging them to buy a product that wasn’t top of mind.

Kelloggs – Be Natural

“Developing breakthrough innovations that have the potential to disrupt a category is one of the toughest jobs a marketer faces. Flying Fish Lab’s combination of crowdsourcing and challenger brand workshops kick started our project into high gear. It forced us out of our comfort zone and opened up new possibilities for the team to build on. The result is a pipeline with several interesting projects to progress.”


Emma Smith

Portfolio Marketing Manager

The challenge

Be Natural is a cereal-based healthy snack brand with ambitions to be a leader in the mainstream natural foods movement. However, on supermarket shelves filled with ‘me too’ competitors fighting a price war to the bottom, they needed a transformative product to reinvent on-the-go snacks and nutritious breakfasts for consumers.

Harry’s

"I have worked with a number of consultants and I must add that Flying Fish Lab, approach is very refreshing - from co-creation to Controlled Disruption and Outlooking just to name a few. Their approach, ideology and method has helped our team immensely re-look our brand positioning and get to the essence of our brand to find new purpose."


Nasen Xavier Thiagarajan

CEO

The challenge

Harry’s chain of bars is well established in the Singaporean market, but their business is operating in an increasingly competitive environment. We were tasked with repositioning this established food and beverage brand for a new audience, and create opportunities for international expansion.

Unilever – Food Solutions

“The workshop really engaged and challenged our thinking, and the output provided the basis for innovative plans that we’re excited to activate in the market.”


Claire Sullivan

Marketing Director

South East Asia

The challenge

UFS was looking to create a disruptive go-to-market plan that would help them relaunch a Western sauce portfolio in Southeast Asia, where a certain ‘novelty fatigue’ had already set in within the market.

Kerry

“From incredible complexity, FFL managed to extract simple evidence in an outstanding brand proposition that perfectly fitted our business needs. Beyond the unique 'controlled disruption' methodology, they have been real partners to accompany us in a new brand creation on many aspects of the project. We 100% recommend FFL to create a breakthrough consumer proposition, and a unique internal involvement.”


Eloise Dubuisson

Strategic Marketing Manager Dairy

KERRY APMEA

The challenge

Our challenge was to bring disruption to the Dairy category with a new Kerry brand in dairy food services.

Tangrams Effectiveness Awards

“Creativity is at the heart of what Cannes Lions represents and it was inspiring to work with Flying Fish Lab to creatively look at reinventing our Tangrams Effectiveness brand.”


Terry Savage

Chairman, Cannes Lions

The challenge

A joint event organised by Haymarket and Cannes Lions, The Tangrams Effectiveness Awards is one of an increasingly crowded calendar of marketing conferences. How could we reframe the way marketers look at and consider Tangrams, and turn it into the ‘must attend’ event of the year?

MAGNUM

“FFL really helped in bringing external inspiration and shifting internal mindsets by challenging and encouraging us to think out of the box when it came to building the next exciting innovation for our roadmap. Loved the high energy collaboration and the co-creation methods demonstrated in the workshop which helped us come to differentiated solutions."


Christine Chia

Magnum South East Asia

Australasia

The challenge

Magnum needed to bring excitement in the category in South-East Asia through new variants that pushed boundaries while staying true to the core of the brand.

THE NAVIGATOR COMPANY

“Navigator Tissue was looking for a partner to help us develop an innovation pipeline by generating products & solutions that would allow us to create a new brand architecture platform for long-term business. Flying Fish Lab's methodology, understanding of our category & challenge, crowdsourcing management and energising team during the workshops, indeed delivered more than what we could ever have expected!”


Nuno Anjo & Silva

Global BU Head Marketing & Sales

The challenge

Navigator acquired a new business playing in a highly commoditised, price-driven market. They needed an innovation pipeline that would enable them to start competing on features, in a market previously focused entirely on price.

COCA-COLA
Unilever – Lux
Nestle Professional Beverages
Sennheiser
Kraft-Heinz
Mondelēz
ABBOTT
WALL’S
Barilla
CLEAR
Fonterra – Anchor
AXA Insurance
Kelloggs – Be Natural
Harry’s
Unilever – Food Solutions
Kerry
Tangrams Effectiveness Awards
MAGNUM
THE NAVIGATOR COMPANY

Recent Blog Posts

Who we are

Our team of seasoned professionals act as catalysts, facilitating disruptive co-creation programmes across a diverse cross section of industries.

MÁRIO BRAZ DE MATOS

MÁRIO BRAZ DE MATOS

Co-Founder

LinkedIn profile

Mário is an open innovation catalyst and challenger associate, who channelled over a decade of client side-work with Unilever and Nokia into an entrepreneurial career across different industries and geographies. Having worked in over 30 countries, he’s spent the last decade based in Singapore, working on global innovation, positioning and other brand development projects.

JOËL CÉRÉ

JOËL CÉRÉ

Co-Founder

LinkedIn profile

Joël is an all-round innovation and communication expert who has advised FTSE100/F500 companies across the world while leading transformational projects with global agencies. A thought leader in creative crowdsourcing, he often speaks at industry events such as Cannes Lions, Spikes Asia, Crowdsourcing Week, AdFest, AdTech and Social Matters. He holds an MBA from the London Business School.

Cathy Bautista

Cathy Bautista

Partner

LinkedIn profile

Cathy is an ever-curious pathfinder whose passion for fuelling business growth through innovation guided her through a strong career with Unilever as Marketing Director: Global & AAME Dressings UFS. She is markedly analytical, transforming insights into commercial solutions, and balancing global strategies with local implementations. She is a partner and runs Flying Fish Lab’s Australia office.

Andrés Torbado Quiñones

Andrés Torbado Quiñones

Partner, France

LinkedIn profile

Andrés is a serial entrepreneur and a digital explorer with a corporate client’s side background. He's worked for FMCG giants Unilever and Colgate where he acquired strong marketing expertise, followed by Media companies – across Spain, UK and Singapore. He is a relentless innovator who is always committed to deliver the next marketable solution. Andrés has an unusual combination of strong analytical skills, business sense and passion for creative disruption. When he’s not busy creating the breakthrough business idea, he’s the partner in charge of our office in Europe.

Nuno Franco

Nuno Franco

Senior Catalyst

LinkedIn profile

Nuno is an experienced marketing strategist and brand building specialist. He brings insights from his broad experience in different sectors: from FMCG brands in Unilever to industrial products & B2B services in BP, from licensing of Disney properties, to online/offline publishing and also sports marketing management. He is fluent in five languages and has been exposed to multicultural environments: he was a Global Marketing Director for more than 10 years and lived in 5 different countries.

JOANNE OOI

JOANNE OOI

Business Spark

LinkedIn profile

Joanne has extensive management experience in manufacturing, administration and operations across China, Indonesia and Malaysia, including 10 years as General Manager for a multinational company with manufacturing operations in Asia and trading operations in Europe and the USA. She holds a BA from the Helsinki School of Economics and graduated from Jiao Tong University.

HO XIU MEI

HO XIU MEI

Catalyst

LinkedIn profile

Xiu Mei has a double degree in Accounting and Business Analytics. She combines these analytical techniques with her resourcefulness to solve real world problems. Prior to Flying Fish Lab she worked with Thermo Fisher Scientific and interned at Johnson & Johnson.

ESTHER KANG

ESTHER KANG

Finance Spark

LinkedIn profile

Esther has a vast experience in financial management and controlling across several industries and markets, having worked with Control Risks Group, Jardine Matheson Group, and ATE Integrated Communications.

Contact us

We do our very best to respond to all
business unusual challenges within 24 hours.

getmywings@flyingfishlab.com