WHAT WE DO.
Business as usual isn’t working anymore. The landscape is changing too fast, too drastically. Existing rules need rewriting.
Flying Fish Lab helps businesses grow through Controlled Disruption™ which is unique with its ability to overlay Intelligent Naivety with your Category Expertise.
Controlled Disruption™ allows you to challenge the status quo and create a new reality in which your brand is the leader, market leader, thought-leader or both.
We harness and add value to your expertise to help you solve all kinds of growth challenges: from strategy to positioning, NPD to activation, comms and more. We ensure you find new solutions and opportunities with a strong implementation roadmap, cross-functional alignment and a lasting change of organisational mindset.
Reframe your challenge
CLIENTS IN OUR BLUE OCEAN
“It has been a real pleasure working with Flying Fish Lab.
Coming from a position of limited innovation, partnering with Flying Fish Lab allowed us to develop a strong pipeline of truly innovative ideas to meet the growing needs of our consumers and their pets and help deliver against our growth ambition. From Crowdsourcing to the Challenger thinking exercises, Flying Fish Lab were able to inject some much needed outside-in perspectives and out of the box ideas, while also successfully navigating the complexities of virtual workshopping during COVID-19, without compromising on great work!”
Brand Development Manager
HOW WE DO IT
WHO WE ARE
Our team of seasoned professionals act as catalysts, facilitating disruptive co-creation programmes across a diverse cross section of industries.
MÁRIO BRAZ DE MATOS
Mário is a business leader, change catalyst and entrepreneur who channelled over a decade of client side-work with Unilever and Nokia into the creation of the Controlled Disruption approach that led to the start of Flying Fish Lab. His extensive global work experience, fluency in 5 languages, keen business mind and empathetic nature make him both a sharp challenger and a warm caring person. As the Co-Founder he runs the business globally and rolls up his sleeves on key projects.
ANDRÉS TORBADO QUIÑONES
Andrés is a serial entrepreneur and a digital explorer with a corporate client’s side background. He's worked for FMCG giants Unilever and Colgate where he acquired strong marketing expertise, followed by Media companies – across Spain, UK and Singapore. He is a relentless innovator who is always committed to deliver the next marketable solution. Andrés has an unusual combination of strong analytical skills, business sense and passion for creative disruption. Currently based in Paris, he's a Partner and works globally.
Cathy is an ever-curious pathfinder whose passion for fueling business growth through innovation guided her through a strong career with Unilever as Marketing Director: Global & AAME Dressings UFS. She is markedly analytical, transforming insights into commercial solutions, and balancing global strategies with local implementations. Currently based in Sydney, she's a Partner and works globally.
Head of Finance
Esther has a vast experience in financial management and controlling across several industries and markets, having worked with Control Risks Group, Jardine Engineering Corporation, and ATE Integrated Communications
LUR JIA NI
Jia Ni has a degree in Professional Communications and a Hybrid Diploma in Financial Business Informatics. Freshly graduated from University, she is ever curious and hungry to dive deep into the world of Controlled Disruption. Her passion lies in making the world a better and more sustainable place to live in.