OUR POINT OF VIEW

OUTSIDE-IN: HOW FFL DOES IT

Outside-in isn’t just about finding inspiration. It’s about relevance of that inspiration to the challenge. So, there are a few that we...

Challenge conventions for success

Convention tells us this is about Sumo: Japanese full-contact wrestling with centuries-worth of history, traditions and rituals. But if...

What Blinkers Are You Wearing Today?

Every brand proudly says they’re different, but our consumers and customers most likely see and experience a sea of sameness. If we take...

Inspiration From the Crowd [CASE STUDY]

Crowdsourcing is an excellent way to get inspiration to solve your challenge or sometimes even generate potential solutions. It’s often...

Crowdsourcing the FFL Way

At Flying Fish Lab, we follow a few Crowdsourcing Design Principles to raise the chances of success. Share with us your challenge, and we...

How to Get the Best from Crowdsourcing

If you have not commissioned or participated in a Crowdsourcing contest yet, you are missing out! Here are a few reasons why: Many...