https://www.flyingfishlab.com/thinking daily 0.75 2024-11-26 https://www.flyingfishlab.com/thinking/how-to-build-a-bold-corporate-brand-that-stands-out monthly 0.5 2024-11-26 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/1732605407832-PILAKKLD90T490JI0K8P/unsplash-image-ukzHlkoz1IE.jpg Thinking - How to Build a Bold Corporate Brand That Stands Out - Make it stand out Source: Unsplash https://www.flyingfishlab.com/thinking/why-strong-brand-positioning-is-crucial-in-todays-digital-first-landscape monthly 0.5 2024-11-18 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/a0e3edf7-0809-4b3e-bda3-897773d8534c/digitalage Thinking - Why Strong Brand Positioning is Crucial in Today's Digital-First Landscape - Make it stand out Source: Unsplash https://www.flyingfishlab.com/work daily 0.75 2025-02-14 https://www.flyingfishlab.com/work/bring-a-heritage-brand-to-the-future monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/20513aa6-7d78-4fd4-b585-dd0a2872c990/CDO.jpg Work - BRING A HERITAGE BRAND INTO THE FUTURE - Challenge A Filipino heritage packaged food brand with a rich history dating back to 1975 sought to modernize its corporate identity to ensure it remained relevant and enduring with consumers. The brand, known for its wide range of popular products, needed a refreshed identity to connect with a new generation of consumers. Outcome FFL brought the team on a journey to reevaluate their brand as a challenger, and redefined the brand as a companion of families and one that preserves freshensess. With this refreshed brand identity, FFL delivered a comprehensive brand book and an implementation roadmap for the brand refresh rollout. This approach culminated in the relaunch of the brand’s communications and visual identity. Within 12 months, the brand’s new challenger identity propelled it from 342nd to the top 14th brand in the Philippines. FFL’s work not only modernized the brand but also solidified its position as a thought leader in the food industry. https://www.flyingfishlab.com/work/disrupt-the-frozen-meals-category monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/5b3c758a-4f13-442c-822e-285640423986/unsplash-image-PrgZ18j4WaE.jpg Work - DISRUPT THE FROZEN MEALS CATEGORY - Challenge In the frozen meals category, a leading food brand aimed to rewrite the rules and lead category growth. Despite the category’s growth in the ANZ region, the brand struggled with its product portfolio and consumer perception, as frozen meals were often seen as a last resort rather than a passionate choice. Outcome FFL saw the need to reframe the frozen meals category landscape and identified opportunity areas for the brand to play in. Extending the journey of rediscovery, FFL engaged creative consumers which gave birth to 105 ideas, that tapped on clear consumer insights and featured novel product benefits. The approach enabled the brand to subsequently target a market that was 10X the current category that they play in and led to the development of 13 innovation concepts. FFL’s strategy not only revitalized the brand’s portfolio but also positioned it as a leader in driving growth within the frozen meals category. https://www.flyingfishlab.com/work/drive-innovation-in-the-body-care-category monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/113d7682-dbbb-47e6-ae22-9c439ebcc80e/Body-Care-Innovation Work - DRIVE INNOVATION IN THE BODY CARE CATEGORY - Challenge In a highly competitive body care market, a leading brand sought to establish itself as a thought leader by driving a long-term innovation pipeline. The goal was to move beyond reactive, country-specific innovations and create a portfolio that resonated with evolving consumer needs. Outcome FFL identified the opportunity to redefine what qualifies as a trully innovative innovation by adopting an outside-in perspective. Through a fully-virtual program, FFL engaged creative consumers and subsequently conducted a 2-day virtual workshop with the brand team, resulting in 12 shortlisted and refined innovation concepts. These concepts progressed to consumer testing, strengthening the brand’s innovation pipeline and boosting team confidence in driving thought leadership. FFL’s approach led to the successful launch of a new product range across Southeast Asia, solidifying the brand’s position as a trusted expert in body care. https://www.flyingfishlab.com/work/build-brand-management-capabilities monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/562f0933-2e3c-43f5-ac23-5f78906d2863/unsplash-image-SYTO3xs06fU.jpg Work - BUILD BRAND MANAGEMENT CAPABILITIES - Challenge A leading global confectionary manufacturer sought to strengthen its position across the Asia Pacific region by upskilling its regional marketing teams, driving stronger brand management and clearer strategic decisions. Outcome FFL developed a comprehensive capability programme called “Brilliant Brand Management'“, equiping marketing leaders with the concepts and tools to identify growth drivers and develop robust brand strategies. Through a comprehensive 5 module programme, FFL enabled teams to develop actionable plans for the upcoming fiscal year, embedding their learning into strategic initiatives. This approach enhanced brand management capabilities and charted plans that allow for the organization’s long-term success. https://www.flyingfishlab.com/work/transform-adult-learning monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/b0e72124-10a4-47ba-b667-76a7217c716f/ALC+2.jpg Work - TRANSFORM ADULT LEARNING - Challenge A newly founded adult learning organization sought to establish a cohesive visual identity that reflected its commitment to innovation and lifelong learning. Outcome FFL collaborated with key stakeholders and developed the organisation’s challenger brand identity that reinforced the organisations’ mission to driving innovation in adult learning, providing a strong foundation and canvas for subsequent marketing and communications. The project culminated with the development and execution of the brands’s visual identity across learning materials, physical spaces, and digital assets. https://www.flyingfishlab.com/work/maintain-leadership-in-the-premium-coffee-category monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/4e4f08a8-1158-425a-82ce-3cd9c0afedd3/Coffee+Image.jpg Work - MAINTAIN LEADERSHIP IN THE PREMIUM COFFEE CATEGORY - Challenge In a competitive premium capsule coffee market, a leading brand faced the challenge of maintaining its leadership position amidst shifting consumer preferences towards freshly brewed coffee amidst technological advancements. Outcome FFL recognized the importance for the brand team to look at the category with new perspectives and eventually the need for reappraising the brand’s role in the consumers lives. Through a 1.5-day competitive strategy workshop, FFL split the brand teams to role play and simulate key players and retailers in the premium coffee segment, leading to clear strategic moves such as reframing the brand as the coffee authority and upgrading customer experiences. These discussions brought new perspectives around the changes in consumers’ relationship with coffee with technological advancements. The workshop brought about the development of clear strategic moves for the next 2-years, reinforcing the brand authority in coffee and and positioned it for sustained growth. https://www.flyingfishlab.com/work/build-marketing-capabilities-in-the-pharamaceutical-sector monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/5a1c7e5a-d598-44a2-850d-04cfaa7e4476/Pharma+Capability Work - BUILD MARKETING CAPABILITIES IN THE PHARMACEUTICAL SECTOR - Challenge In the Philippines pharmaceutical industry, a leading organization sought to enhance the marketing capabilities of its team to drive customer-centric decision-making and strategic action planning. Outcome FFL saw the importance of integrating capability building with business activities to drive immediate results and impact. Through a 4-day program that included deep customer immersion, real-work discussions, and action planning, FFL incorporated customer centric concepts, developed frameworks to guide insightful action planning and tailored exercises that guided participants to apply their learning to real business challenges immediately. The programme saw participants develop stronger action plans based on deep customer insights and this allows for the organisation to drive more customer centric solutions and continue to set new benchmarks for the pharmaceutical industry in the years to come. https://www.flyingfishlab.com/work/elevate-asian-flavours monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/55c5ad70-920e-4569-a18f-a0284a55d789/unsplash-image-4f4YZfDMLeU.jpg Work - ELEVATE ASIAN FLAVOURS - Challenge A leading retailer sought to transform its private label brand into a powerhouse of Asian flavours. The goal was to move beyond a “fast follower” approach and create products that resonated with modern home cooks across multiple markets. Outcome FFL saw the need to uncover the evolving culinary trends and deeper insights on the journey of home cooks. This led to a two- step approach to bring intelligent naivety to the team: A consumer safari with home cooks and Inspiration from cooking experts. Through a subsequent 2 day co-creation workshop, FFL and the client developed 75 innovation concepts across 3 product categories that reimagines the home cooking experience and tap on the latest culinary trends. The project charted a strong innovation roadmap, elevating the brand’s positioning and strengthening its appeal to a new generation of home cooks. https://www.flyingfishlab.com/work/reinvent-protection-for-a-new-generation monthly 0.5 2025-02-13 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/774f153a-21e1-42d9-9516-febc18bba5a9/unsplash-image-31c9MEAJNEc.jpg Work - REINVENT PROTECTION FOR A NEW GENERATION - Challenge In the insurance sector, a leading provider sought to reinvent its protection portfolio to address evolving consumer needs post-COVID. With competitors pivoting to more flexible products, the brand aimed to create a distinctive proposition that resonated with modern consumers. Outcome FFL identified the opportunity to reimagine protection products by integrating fresh, consumer-led ideas. Through stakeholder interviews and a 2-day workshop combining category expertise with intelligent naivety, FFL developed 30 refined concepts, with 5 winning propositions shortlisted. These ideas addressed emerging societal issues and positioned the brand as a forward-thinking leader in the insurance category, ready to meet the needs of a new generation. https://www.flyingfishlab.com/work/disrupt-the-beverage-market-in-vietnam monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6708b730876ea460aa3a00d6/1739433146020-N4HWNZXQNHDAVE5H6QZD/Low+Alcohol+Alternative Work - DISRUPT THE BEVERAGE MARKET IN VIETNAM - Challenge In a market traditionally dominated by beer, a global beverage brand aimed to introduce a ready-to-drink (RTD) product as a refreshing, low-alcohol alternative. The challenge was to shift consumer perceptions and comply with strict advertising regulations. Outcome FFL engaged a group of creative consumers to explore different ways to position the RTD product as a premium, social beverage for younger, trend-conscious consumers. The crowdsourcing brief of developing creative concepts and localized narratives generated 40 visual concepts and taglines, with 5 shortlisted for further testing. 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