Why You Should Give Crowdsourcing A Go



If you have not commissioned or participated in a Crowdsourcing contest yet, you are missing out! Here are a few reasons why:


Crowdsourcing is a term given in 2006 by two editors at Wired, Jeff Howe and Mark Robinson, to describe how businesses were using the Internet to "outsource work to the crowd."


Tapping the expertise of many people is not new:

• The Oxford English Dictionary (1884) was published with the help of 800 volunteers

• The Sydney Opera House (1957) got its final design through a competition


The internet made this possible to do more rapidly and at a larger scale.


Crowdsourcing can offer:

• A greater diversity of thinking – the crowd can consist of people from different backgrounds and experience

• Find unexpected solutions – each participant will look at your challenge from a different perspective and thus solve it uniquely

• Faster problem solving – through many people helping you all at one

• The Platforms and their Technology can simplify the process


As a business, asking a crowd to help you solve your challenge will:

• Tap into an outside-in perspective on your problem

• Get ideas to challenge internal “group think”

• Challenge your “blind spots”


As a participant in a crowdsourcing contest, you get to

• Offer your point of view or unique solution to a challenge

• Flex your expertise and skill set even for challenges outside your comfort zone

• Get rewarded and compete for a few prizes


If you’d like to tap into the expertise of the crowd or participate in a contest, contact us via the button below and we’ll help you out.