top of page

Need help to burn your business to the ground?

The Phoenix Encounter Method by V. “Paddy” Padmanabhan, from INSEAD professors Ian C. Woodward, Sameer Hasija, and best-selling author Ram Charan was released today. It’s a timely call for a new leadership perspective amidst the faster pace of disruption today. The Phoenix Encounter empowers leaders and instils the confident Phoenix Attitude required to imagine burning your business to the ground and then resurrecting it from the ashes.

Essential to the Encounters are Phoenix Encounter Groups (PEGs) who play the roles of both attacking and defending the incumbent. They are carefully organised small groups with members that provide maximum diversity and experience… not just from within the incumbent’s organisation, but ideally from different industries and organizations. Yes, outsiders!

There’s a lot to learn, and we’ll share more as we go. In the meantime, here’s how we bring the outside in at Flying Fish Lab. Subscribe to our newsletter for timely updates!



On the need for Naïve Experts


Creative Crowdsourcing


How to create a successful brand campaign from the Outside-In


How an Outsider’s Perspective helped Matt and Shelby score high in the gaming world


Raincoat Manufacturer Story


TOOL TIP: HOW TO INSPIRE GREAT IDEAS FROM THE OUTSIDE IN

Yorumlar


bottom of page