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Inspiration From the Crowd [CASE STUDY]

Crowdsourcing is an excellent way to get inspiration to solve your challenge or sometimes even generate potential solutions.

It’s often used to inspire New Product innovation.

THE CHALLENGE: Develop a new tissue-based product that will stand out amidst a highly commoditized environment

WHAT THE CROWD INSPIRED US WITH: Applications as diverse as gym products, products that offered high water retention properties, or simply an idea that offers essential hygiene in times of germ-phobia.

Crowdsourcing is not just for NPD, it can also be used to help you with your Communications innovation.

THE CHALLENGE: How to communicate a new product to break through a beer-dominated market.

WHAT THE CROWD INSPIRED US WITH: Executions that both leveraged local insights (around aesthetics or local rap songs) and brought fresh perspective

s into the local category landscape (sophistication & contemporary feeling).

If you’d like to tap into the expertise of the crowd or participate in a contest, contact us via the button below and we’ll help you out.


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