top of page

Controlled Disruption – a powerful approach to change the business landscape

At Flying Fish Lab, we offer a unique approach called Controlled Disruption to help businesses grow. Controlled Disruption is unique in its ability to overlay Intelligent Naivety onto your Category Expertise. It is a proactive and essential strategy in today’s ever-changing consumer and customer landscape. By adopting this approach. you can gain advantages that significantly enhance your prospects for sustained growth and prosperity in the long run.

Here are a few reasons why you should use Controlled Disruption:

  1. Innovation and Creativity: Challenge existing norms and to encourage everyone to think outside the box and propose novel solutions while ensuring your ability to implement.

  2. Increased adaptability: Encourage organizations to be agile and responsive to market shifts, technological advancements, and customer preferences.

  3. Competitive Advantage: Introduce standout propositions, products, services, or business models, differentiating them from competitors, attracting more customers, and driving growth.

  4. Efficiency: Streamlining processes, optimizing operations, and eliminating redundancies, leading to cost savings and improved productivity.

  5. Business Growth: Identifying untapped opportunities, exploring new markets, driving expansion, and revenue growth.

We want to help you gain these advantages from Controlled Disruption to actively seek innovative ways to increase your chance of success. Contact us via the button below, and we'll guide you through the transformative journey.


bottom of page