#5: How to Implement Ideas from an Ideation Workshop: Validate and Test the Idea

If you’ve ever held an ideation workshop, you know how fun it can be when people come up with fantastic ideas and everyone gets excited. And then what comes next?


… Crickets.


It’s almost like it’s one of the great mysteries in life (or work) – how to implement ideas from an ideation workshop? We mean, how to actually see an idea through from concept all the way through to it being launched as a great product or service.


We’ll take a look at why some great ideas never reach it to the finishing line and, more importantly, what you can do to make sure more of them actually do. This way, you’ll know how to implement ideas from an ideation workshop, turn them into great proposals, and end up with a viable concept for a successful product.


Why some ideas don’t come to fruition

Ideation is an exciting process. The possibilities are endless. The sky is the limit. The sticking point is that people often deal with ideal scenarios at this point. Ideation identifies the consumer’s needs and generates ways to meet them, but the process takes place in a vacuum.


As a result, there is often a disconnect between what should be and what is. When the team breaks the huddle and each member goes their separate ways, that’s when reality sets in. People start realising that there might be legal issues that were not considered or design implications that might make mass production impossible or at least impractical.


What happens to the list of great ideas from the workshop? Nothing. It stays exactly what it is – a list of great ideas.


So, how to implement ideas from an ideation workshop? Let’s look at steps to take to keep those ideas moving along the creation pipeline.



#5: Validate and Test the Idea

There’s nothing worse than coming up with an amazing idea only to have it shot full of holes the minute you leave the ideation meeting.


However, to understand how to implement ideas from an ideation workshop, you need to accept that not all great ideas will fly. It’s better to know something won’t work for practical, cost or legal reasons before you get too far along the production or creation process. Allow experts to do what they do best – test the idea and confirm its viability. Specialists working in silos (your engineers, finance, legal, etc) are in the best position to expose any latent weaknesses that might make it impossible to use the proposal as a launching point for a new product. Consider pilot testing before going all guns blazing into the market.


You can also check out other tips for your implementational challenges.