How to Turn a Product into a Lifestyle Brand
When you think about the brands you love, the products or services that you go back to time after time, what is the factor that drives...
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OUR POINT OF VIEW
Rule Breaking Series #4: Disrupting the period industry
By leading a movement to call a period what it is - Period - innovators have disrupted the period industry. In the process, they have...
Rule Breaking Series #3: Pilot Test Your Innovations
What if you pilot test your innovations? Most stories follow one fixed pathway or Canon and the author rarely give you a glimpse into how...
Rule Breaking Series #2: Expanding into different categories
Looking through a different lens Every product goes through a life cycle: from early adoption to commoditisation to obsolescence....
Rule Breaking Series #1: If you're going to be the same, be different
This is Part 1 of our weekly Rule Breaking Series where we feature brands that defied rules and conventions in their category. We hope to...
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