Gartner 2020 CMO Survey: Innovating in the knownGartner released its annual CMO Spend Survey and Part 1 makes for some schizophrenic reading. Marketers are the most optimistic of the...
Contrarian Brand Strategy: Could it pay to zig when others zag?Warren Buffett, the celebrated investor whose name is synonymous with contrarian investing once said that you should be “fearful when...