To ensure diversity of thinking as well as foster strategic alignment, most teams tap into different talent from across the organization and from their key strategic partners for co-creation sessions. It isn’t always obvious that you should also consider inviting a Naïve Expert. Today’s more complex and competitive world requires not only the depth of expertise that people from different functions of your organization bring but also the unaffected curiosity that facilitates

IMAGE BY ANDREA LANE IN COLLABORATION At Flying Fish Lab, we believe that breaking through is easier if you think like an outsider. A tool we use often to bring the Outside In is Creative Crowdsourcing. While there are several factors that affect the success of a Creative Crowdsourcing project, it all begins with a good brief. Here are a few tips to help you write a brief that will inspire great work from your crowd: 1. Use their language What’s your crowd’s composition? Wha