CDO Case Study

The Challenge

CDO Foodsphere is a major Filipino food company that manufactures and distributes  a wide selection of food products under popular brands such as CDO, Bibbo, Holiday, San Marino, Highlands and Danes.  

As the company was preparing to celebrate its 45th anniversary,  they sought to update and more firmly define its corporate identity, in order to ensure it endures.

The Approach

The Result

In Numbers

500

TEAM GENERATED IDEAS

8

TERRITORIES OF OPPORTUNITY

6

INCUBATION SILOS

105

BRAND INITIATIVES