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Barilla Case Study
The Challenge
Barilla was facing different issues across its APAC markets and needed help finding solutions that could work across the markets.
As the challenges differ from key mature markets to large developing markets, finding a portfolio of solutions that could address all needs was central to the challenge.
The Approach
The Result
In Numbers
42
CROWDSOURCED IDEAS
600
CO-CREATED IDEAS
40
CONCEPTS
10
TAKEN INTO GREENHOUSING
From unique Crowdsourced ideas, a dynamic Challenger Thinking Co-Creation session helped us develop a strong pipeline of tangible concepts, which we took through a rigorous process of Greenhousing and Roadmapping.
FFL team has been thought-provoking and constantly challenged our thinking. This has been very appreciated as many times companies tend to be inward in thinking.
Yee Peng Ng
Marketing Director Asia, Africa, Australia, Barilla
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