Barilla Case Study

The Challenge

Barilla was facing different issues across its APAC markets and needed help finding solutions that could work across the markets.

As the challenges differ from key mature markets to large developing markets, finding a portfolio of solutions that could address all needs was central to the challenge.

The Approach

The Result

In Numbers

42

CROWDSOURCED IDEAS

600

CO-CREATED IDEAS

40

CONCEPTS

10

TAKEN INTO GREENHOUSING

"From unique Crowdsourced ideas, a dynamic Challenger Thinking Co-Creation session helped us develop a strong pipeline of tangible concepts, which we took through a rigorous process of Greenhousing and Roadmapping.

 

FFL team has been thought-provoking and constantly challenged our thinking. This has been very appreciated as many times companies tend to be inward in thinking."

Yee Peng Ng

Marketing Director Asia, Africa, Australia, Barilla