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Barilla Case Study
The Challenge
Barilla was facing different issues across its APAC markets and needed help finding solutions that could work across the markets.
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As the challenges differ from key mature markets to large developing markets, finding a portfolio of solutions that could address all needs was central to the challenge.
The Approach
The Result
In Numbers
42
CROWDSOURCED IDEAS
600
CO-CREATED IDEAS
40
CONCEPTS
10
TAKEN INTO GREENHOUSING
From unique Crowdsourced ideas, a dynamic Challenger Thinking Co-Creation session helped us develop a strong pipeline of tangible concepts, which we took through a rigorous process of Greenhousing and Roadmapping.
FFL team has been thought-provoking and constantly challenged our thinking. This has been very appreciated as many times companies tend to be inward in thinking.
Yee Peng Ng
Marketing Director Asia, Africa, Australia, Barilla
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