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Barilla Case Study

The Challenge

Barilla was facing different issues across its APAC markets and needed help finding solutions that could work across the markets.

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As the challenges differ from key mature markets to large developing markets, finding a portfolio of solutions that could address all needs was central to the challenge.

The Approach

The Result

In Numbers

42

CROWDSOURCED IDEAS

600

CO-CREATED IDEAS

40

CONCEPTS

10

TAKEN INTO GREENHOUSING

From unique Crowdsourced ideas, a dynamic Challenger Thinking Co-Creation session helped us develop a strong pipeline of tangible concepts, which we took through a rigorous process of Greenhousing and Roadmapping.

 

FFL team has been thought-provoking and constantly challenged our thinking. This has been very appreciated as many times companies tend to be inward in thinking.

Yee Peng Ng

Marketing Director Asia, Africa, Australia, Barilla

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